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View Full Version : Marketing All-Star Is Ready to Relax


obie7661
06-24-2007, 06:58 AM
http://www.nytimes.com/2007/06/24/sports/ncaabasketball/24hoops.html?ref=sports

...Vaccaro’s camp stressed individual matchups over team play, with games like the one in 2001 featuring James and the former New York City phenom Lenny Cooke that rocketed James to superstardom and spiraled Cooke downward to obscurity.

“Sonny being out is a big difference,” Syracuse Coach Jim Boeheim said. “Nike is a bigger and more powerful player,” he added, referring to a rival camp, “but Sonny has been able to overcome that with his personality. I would expect that to change with him out of the picture.”

The absence of ABCD Camp during its traditional slot in early July will be the most significant change in a summer filled with them. The camps of three of the major shoe companies say they will emphasize skills and education, a familiar refrain since the United States began struggling in international competition.

Nike is moving its July camp from Indianapolis to James’s hometown, Akron, Ohio, and renaming it the LeBron James Skills Academy...